Excited about your first trip to Texas wineries? Hold that thought – because September 28th calls for something a bit hoppier. Woohoo! It’s National Drink Beer Day!

While the Texas Hill Country is famous for its wine trails, another beverage tradition is brewing that deserves your attention. Let’s raise a glass to one of humanity’s oldest and most beloved beverages – BEER! 

There’s honestly no better way to wrap up September than with a perfectly chilled brew in hand, surrounded by good vibes and even better company.

So, what is National Drink Beer Day?

National Drink Beer Day, observed on September 28th, has a different origin and is not directly tied to the end of Prohibition. Its exact history is less documented, and it appears to be a more general observance. It coincides with the traditional timing of Oktoberfest celebrations around the world, making it a perfect day to raise a glass. Some sources suggest it is celebrated a few days after the unrecorded birthdate of Arthur Guinness, the founder of the famous Guinness Brewery.

Why September 28th Hits Different?

As September winds down, the weather’s finally cooperating in most places, making it perfect for outdoor brewery events. The summer heat is backing off, but you’re not quite ready for pumpkin spice everything. It’s that sweet spot where a cold beer tastes like liquid gold.

Likewise, craft beer celebrations during this time of year have their own special energy. Breweries in Fredericksburg, Texas, often roll out their fall seasonal selections, giving you the chance to sample everything from Oktoberfest-style lagers to hop-forward harvest ales. It’s like a preview of the cozy months ahead, bottled up and ready to enjoy. 

They’re now also the heart of our communities. So, when we celebrate National Drink Beer Day, it’s about more than just enjoying an ice-cold beer. It’s about celebrating a local business that brings people together – supporting the brewmasters who pour their hearts into every batch, the farmers who grow the grains, and the communities that gather around taproom tables. 

Making the Most of Your National Drink Beer Day Celebration

So how do you properly honor this beer holiday? Well, the options are as varied as the styles in a craft beer sampler pack. Some folks go all out with beer festival hopping, creating elaborate beer tasting itineraries that would make a sommelier jealous. Others prefer the laid-back approach – grabbing a six-pack and settling in for a movie marathon.

And to make the most of it, we’re happy to share with you some simple and fun tips!

• Start with a Flight

If you’re new to the craft beer experience, start your tasting with a beer flight. These curated samples let you explore different styles without committing to a full pint. Try contrasting a crisp wheat beer against a robust porter to understand the incredible range of flavors malt and hops can create.

• Pair It Right

Gone are the days when beer was just a burger’s companion. Today’s craft beers demand thoughtful beer and food pairing. A citrusy pale ale can elevate spicy barbecue, while a rich Belgian-style ale pairs beautifully with aged cheeses. Many Texas brewery tours now include pairing sessions that will change the way you think about beer and food.

• Learn the Lingo

Understanding beer styles enhances your appreciation. Know the difference between ABV (alcohol by volume) and IBU (International Bitterness Units). Discover why a farmhouse ale tastes different from a pilsner, and what makes a sour beer intentionally tart. This knowledge transforms you from casual drinker to an informed beer enthusiast.

• The Social Side of Suds

Beer festivals and brewery events have become cultural phenomena in Texas, bringing together music, food trucks, and community spirit. These gatherings aren’t just about the beer – they’re about the connections made over a shared pint. From Oktoberfest celebrations to intimate tap takeovers, there’s always something brewing in the Texas beer scene.

Also, many breweries now offer kombucha, hard seltzers, and even non-alcoholic craft beers, ensuring everyone can participate in the celebration.

Supporting Local Brewery: Why Your Choice Matters

When you choose to celebrate National Drink Beer Day at a local brewery, you’re doing more than just enjoying a fresh pint. You’re supporting local agriculture, creating jobs, and nurturing gathering spaces that strengthen community bonds. Studies show that for every dollar spent at a local brewery, approximately 70 cents stays in the local economy – that’s real impact, one pint at a time.

The Texas Brewery Experience

You don’t need a refined palate or extensive vocabulary. If it tastes good to you, you’re doing it right.

And speaking of doing it right, Texas breweries have mastered the art of creating spaces where everyone feels welcome. 

What sets them apart isn’t just their beer – though the quality has reached impressive heights. It’s the atmosphere. These places understand that great beer is just one ingredient in the recipe for a perfect day out. They’re building experiences that stick with you long after the last sip.

Your September 28 Game Plan

Ready to celebrate? Start by checking out what’s happening at your local spots. Many brewpubs and restaurants run specials for National Drink Beer Day.

Raise a Glass & Join Fat Ass Brewery

We’d love to see you at Fat Ass Brewery National Drink Beer Day on Sunday, September 28th, from 2:00 to 5:00 PM. Bring your enthusiasm and friends, and let’s toast to local flavor, good company, and closing out the month with something refreshing. We have Danny Brooks, our featured local Texas musician, who will light up the patio with feel-good live music.  Fat Ass Brewery will keep the taps flowing with our favorite craft beers, crisp brews, and frozen sangria. 

Our Best Tips for Drinking Responsibly

Enjoying a cold one is best when it’s safe and mindful. A few reminders:

• Pace yourself; drink water between beers.
• If you’re driving, arrange a ride or use public transport.
• Know your limits—beer styles vary widely in strength.
• Consider non-alcoholic or low-alcohol beers if that’s your preference.

The Bottom Line

Good beer is meant to be shared, stories are meant to be told, and weekends in September are meant to be enjoyed. 

Cheers to you, and see you at the Brewery!